Your journey to digital excellence starts here

Bethany is a digital transformation leader with 10+ of experience shaping e-commerce strategies and driving impactful change across DTC and B2B platforms.

She has delivered multiple large scale customer experience and technology programmes for global FMCG, Retail, Consumer Electronics and Manufacturing industries; owning them from initial setup and business case definition, through project execution, to ongoing operational support.

Skilled in Agile and Waterfall methodologies, she excels in strategic planning, program management, and product ownership for businesses going through digital transformation or looking start their digital journey.

Bethany’s track record includes spearheading revenue-generating initiatives and streamlining operations for global leaders like ASSA ABLOY Group, Sainsbury’s and Sony Europe B.V.

Areas of expertise: Technology Proposition and Strategy, Content and eCommerce Web Builds and Migrations, Agile Backlog Management and Sprint Facilitation, Business Analysis and Requirements Gathering, Project Planning and Execution, Risk Management, Resource Allocation, Security and Compliance.

"Bethany is an absolute pleasure to work with. A great manager and leader, that can inspire her team to get results. While working with her, she demonstrated great project management, enthusiasm and dedication, in a fast paced environment. I would happily work with Bethany again and would recommend her as a fantastic asset for any team."

Commerce Strategy Director at PHD Global
"Bethany is an accomplished and innovate digital transformational expert with a vast knowledge of enhancing e-commerce experience, content roadmapping and the DTC space. Her understanding of complex technologies and expertise in the implementation of e-commerce strategy in global markets is second to none and drove significant change. On a personal level, Bethany was an absolute joy to work with, always bringing a positive attitude."

Founder at The Friday Studio and Creative Director at DTC Live
"I had the privilege of working closely with Bethany on the groceries website at Sainsbury’s. During this time Bethany showcased exceptional skills in defining and implementing content strategies that seamlessly integrated with our company's objectives. Her strategic approach ensured that our content not only reflected our category plans but also supported our overarching marketing activities and supplier revenue targets. She holds outstanding leadership qualities and a strong commitment to collaboration, fostering positive relationships across teams and driving cross-functional success. Bethany’s dedication to ongoing enhancement, paired with her collaborative nature and unwavering positivity, makes her a fantastic addition to any team!"

Product Designer at TWYN